Project Presentation

The Journey

The problem

Outlining the problem statement and the desired process to generate a design solution.

Outlining the Method

Creating an infographic to outline the creative process I will follow to address the initial problem statement. Based on the Double Diamond approach, it incorporates additional review points to ensure regular feedback from stakeholders.

Research

We started with competitor analysis to identify key insights and questions, followed by a questionnaire to gather feedback on audiobook app experiences and desired features. Finally, in-depth interviews provided deeper insights into user habits, pain points, and potential use cases for our app concept.

SYNTHESIS

By collating the research results, we can begin to synthesize a target user profile and their needs, exploring their app requirements and general behaviors.

Proto Personas

Using our findings and target market data, we create proto-personas to better empathize with the user. Through empathy maps and app ideation, we can align these insights on an affinity map, helping to define key features and requirements. This process ensures our design is user-focused and tailored to their needs.

User Flow

After analyzing the research and applying general UI principles, we established design guidelines and began creating a user flow. This process involved walking through the user experience based on our research and identifying where to apply these smart events

Information ARCHITECTURE

After analysing the research and applying general UI principles, we established design guidelines and began creating wireframes for key app features using techniques like Crazy 8s. Once the core features were defined, we mapped them out in a User Flow Diagram, laying the groundwork for our first full wireframe prototype.

Branding

To begin branding Audio Bot, we aligned our design approach with both user research and stakeholder goals. This allowed us to develop a cohesive visual identity, including a color palette and aesthetic that reflect the app’s values of personalization, accessibility, and innovation. Every design element, from the logo to the interface, was created to enhance the user experience and establish a memorable brand presence.

Design Iterations

Prototyping and testing

Usability testing and prototyping are essential to our design process. By creating interactive prototypes and gathering user feedback, we identify areas for improvement and ensure the final product is intuitive, user-friendly, and meets user needs. This iterative process refines the design and enhances the overall user experience

Final Prototype

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