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Destination NSW
Concept Stand

Client:

Year:

2023

Role

Design
Visuals
Proposal

This was a tender I was immensely proud of, even though it didn't win. The brief was to creatively showcase two brands: Feel New South Wales and Business Events Sydney. Each brand required its own dedicated pod to highlight a unique tourism element of NSW, while maintaining a cohesive overall design that captured the spirit of both entities.

Model

Project BreakDown

Destination NSW

Briefed to design a creative stand to showcase Feel New South Wales new punchy branding and Business Events Sydney. Each brand required its own dedicated pod to highlight a unique tourism element of NSW

Brief

The brief for the Feel New South Wales and Business Events Sydney project was to create an engaging installation that would creatively showcase the rebrand of each entity, emphasizing their unique appeal within New South Wales tourism. The goal was to design individual branded pods that captured the essence of Feel New South Wales, reflecting the refreshed identity while providing a distinct platform for each brand’s message.

concept

Concept drawings were created to define the space and address the requirements of the brief.

Renders

Renders were developed to provide a deeper understanding of lighting placement, showcase the intended use of branding, and illustrate alignment with brand guidelines. These visuals helped to convey the overall aesthetic and functionality, ensuring all elements met the project’s standards.

Renders

PROJECT Submission

Destination NSW

Overview

Lounge

Overview

DNSW Pods

BE Sydney Pods

Reception DNSW

BE Sydney Reception

BE Sydney

Elevations

Elevations

Elevations

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