Steadfast Entry 2024

Client:
Year:
2023
Role
  • Proposal
  • Design
  • Visuals
  • DFM
The project was to design a unique entry feature for Steadfast 2024, serving as a bold focal point for the event. The installation aimed to reflect the brand’s identity while creating a visually striking and memorable experience for attendees as they entered.

Project BreakDown

Steadfast Entry Feature

This is a breakdown of the design process for the Steadfast Entry feature. A Iconic element for the 2024 Steadfast Connect

Brief

The project was to design a unique entry feature for Steadfast 2024, serving as a bold focal point for the event. The installation aimed to reflect the brand’s identity while creating a visually striking and memorable experience for attendees as they entered.

Concept

After a few rounds of sketching I mocked up the design, In my initial approach to the brief, I drew inspiration from the colors and branding of this year's event. By utilizing reusable and sustainable construction methods, I designed an entry feature inspired by the arches found in Steadfast's Connect and Marketplace branding.

Design & DFM

Using the Aluvision framing system, we developed and prototyped the build details. This system supports a reusable design, minimizing waste while providing flexibility for custom signage and elements to be seamlessly integrated into the frame.

Steadfast 2024

 was an outstanding success, with the entry feature receiving widespread positive feedback and praise.

Steadfast 2024

Steadfast 2024

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